According to data from C9 Hotelworks, a hospitality consultancy based in Asia, the market value of branded residential projects in Asia has reached a new high of US$26.6 billion ($35.5 billion). This can be attributed to the availability of over 68,000 luxury units in the region.
Leading this trend is Vietnam, with 17,680 branded residential units across 59 properties. The average price of a branded residential unit in Vietnam is about US$350 psf. Thailand follows closely with 16,271 units across 65 properties, most of which are priced at US$510 psf. The Philippines is next on the list with 13,276 units across 46 properties, priced at approximately US$400 psf.
However, Singapore takes the top spot for the highest prices in the region, with branded residences commanding US$2,140 psf. Japan follows behind with prices around US$1,935 psf.
Furthermore, C9 Hotelworks’ data shows that South Korea has seen a rapid growth in branded residences in recent years, with 3,026 units across 16 properties. Malaysia also shows promising numbers, with 6,014 branded residential units across 24 projects.
In the post-Covid-19 era, urban-locale branded residences take up 56% of the existing supply in Asia. These luxury urban projects are also dominating the sector in terms …